Freeplay sends you real, paying customers — and you only pay when they show up. No revenue sharing. No lock-in. Just new people walking through your door.
If you were a partner before, you might have had mixed feelings. The old model had real flaws. Here’s exactly what we fixed — and why the new model works better for everyone.
Old Freeplay
How Things Used to Work
✕
Pooled revenue split. Every dollar members paid got divided across all partners — whether they visited you or not.
✕
Unlimited visits, no upside. Members could come every single day. You absorbed all that traffic with nothing extra.
✕
No customer data. Members walked in, used your facility, walked out. You learned nothing about who they were.
✕
Payouts on a schedule. You waited with no visibility into what was coming or when.
✕
No control over usage. You had no say in how many Freeplay members could visit, or for which services.
Freeplay 2.0
How It Works Now
✓
Per-visit payouts, every time. Every check-in pays you directly. No pooling, no splitting across the network.
✓
Credits limit usage naturally. Members have a monthly budget. You’re protected from being overrun.
✓
You get the customer’s email. Every member who checks in — we hand you their contact info to convert into a direct member.
✓
Weekly payouts via Stripe. Every check-in is tracked and tallied. Payouts hit your account every week — no waiting, no mystery.
✓
You control when they visit. Set the time windows that work for your business. Freeplay members visit when it’s right for you — not the other way around.
The Honest Comparison
Most Platforms Work For Themselves. We Work For You.
Marketplace platforms tend to own the customer relationship, control your payouts, and leave you with nothing when a member walks out. Freeplay is built differently.
Feature
Other Platforms
Freeplay ✓
Payout structure
Variable, platform-controlled ✕
Customizable & transparent ✓
Who controls your rate
The platform ✕
You do, collaboratively ✓
Customer data
Platform keeps it ✕
You get member emails on every check-in ✓
Payout timing
Monthly batch ✕
Weekly via Stripe ✓
Market focus
National, volume-driven
Local community, relationship-first ✓
Exclusivity required
Often yes ✕
Never ✓
Inventory control
Limited or none ✕
Full control per venue ✓
Partner support
Ticket queue ✕
Direct access to leadership ✓
We believe in transparency. If you’re currently on another platform, Freeplay is designed to work alongside it — not replace it.
The Economics
Payouts That Actually Make Sense
Every check-in is tracked. Every week, Stripe sends your earnings directly to your bank account. No chasing invoices. No waiting till end of month.
Pay Per Check-In
Per-Visit Payouts
You earn every time a member visits. Not as part of a shared pool — per visit, per location, tracked in real time and paid out every week.
Built Around Your Business
Customizable Rates
Payout structure is set collaboratively. Have a premium offering — specialty class, recovery session, court time? Pricing reflects that. One size doesn’t fit all.
The Data Is Yours
Member Emails, Every Time
Every Freeplay member who walks through your door — you get their email. A lead list you own, not one the platform keeps.
Powered by Stripe. Check-ins are tracked in real time. Every week, Stripe automatically transfers your earnings to your bank account. No invoices. No mystery math. No waiting.
How It Works
Getting Started Takes Minutes
1
Apply
Fill out the short form below. We review every application personally and will reach out within 48 hours to confirm you’re a fit.
2
Onboard
Hop on a quick 15-minute call with a member of our team. We’ll walk through everything — your offerings, pricing, and get your venue set up in our system.
3
Go Live — Sept 1
Freeplay officially launches September 1st. Your venue goes live on day one — and early partners get featured in the marketing campaign leading up to launch.
4
Get Paid
Confirm check-ins through the partner portal. Every week, Stripe automatically pays out your earnings. Their email lands in your dashboard.
Who Partners with Freeplay
If People Move There, You Belong Here
Freeplay isn’t just for gyms. We’re building the platform for the full active lifestyle — which means your business likely qualifies.
🏋️
Gyms & Fitness Studios
CrossFit boxes, boutique fitness, functional training, open gym — if you have a floor and equipment, you qualify.
🧘
Yoga & Pilates
Group classes, drop-in flows, hot yoga, reformer Pilates — bring in new faces who become your most loyal regulars.
🥊
Martial Arts & Combat Sports
BJJ, boxing, Muay Thai, MMA — Freeplay members are the curious-but-not-yet-committed students you want to meet.
🧗
Climbing Gyms
Day passes, open climbing, intro classes — we send you the people who’ve always wanted to try it but haven’t committed yet.
🏓
Recreation & Sports Venues
Pickleball, padel, golf simulators, batting cages — the recreational category is our fastest growing. Be first in your niche.
🛁
Recovery & Wellness
Sauna, cold plunge, float tanks, massage, IV therapy — wellness experiences are a core part of what Freeplay is becoming.
Founding Partner Program
Don’t Just Join Freeplay. Help Build It.
We’re not looking for vendors. We’re looking for partners who want a seat at the table — businesses who believe in what active living means for their community and want to shape the platform that serves it.
Founding Partners aren’t just early adopters. They’re the team that helps us get this right.
We’re Planning a City-Wide Launch. We Want You In It.
Freeplay 2.0 is launching with a full go-to-market campaign — influencer partnerships and a push to put active Utah businesses in front of thousands of new potential customers. Partners who sign up before the launch get featured placement, early access to members, and a seat at the table for what we’re building.
This isn’t a quiet rollout. The partners who are in early will be the ones who benefit most.
Limited partner spots available ahead of the official launch.
Common Questions
Real Answers to Real Concerns
Won’t Freeplay members just replace my existing members?
The Freeplay audience is specifically people who aren’t ready to commit to a single membership. They’re incremental revenue, not cannibalization. And because you get their email on every visit, many convert to direct members over time.
What if I get too many Freeplay members flooding my space?
Think of Freeplay members as a way to fill your slow times. They’re not replacing your regulars — they’re filling spots that would otherwise sit empty. A Tuesday at 10am that’s half full is now generating revenue and building relationships with people who could become direct members.
How does the payout structure actually work?
You earn per visit. The exact structure is set collaboratively based on your business type. We’ll walk you through it personally when we reach out after your application — no surprises, no fine print.
We had a bad experience with the old Freeplay. Why trust the new one?
Fair concern. The old model had real problems — pooled revenue, no data sharing, slow payouts. Those are all fixed. We’re not asking you to forgive the past. We’re asking you to evaluate what the product actually does today.
Do I have to be exclusive with Freeplay?
No. You can be on other platforms, run your own memberships, whatever you’re already doing. Freeplay is additive. We don’t require exclusivity and never will.
How long does onboarding take?
Simple. Fill out the application below and we’ll reach out within 48 hours to schedule a quick onboarding call. We’ll get your venue set up and make sure you’re ready for launch day — September 1st.